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5 Business Considerations for a live chat application

posted on 2012-05-13

One of the newest features out there on the internet which is steadily growing in popularity is live chat software, given the fact that simply including this on your website can help increase your sales and your business presence online. For those that are not sure just how a live chat application will help their business, the following five business considerations are worth a look because there are many reasons why you should take a second look at live chat software in order to help your business prosper.

Increased Customer Service

The first reason to take a serious look at a live chat application is the fact that it offers you an instant form of customer service that you can utilise to assist your customers with. With live chat software you can answer their questions instantly, providing the highest level of customer service out there, instead of forcing them to wait on an automated telephone service or to wait for an email. After all, when it comes to customer service there is not one tool out there that can beat an instant service.

Marketing Information

Another great reason to take advantage of live chat software is the fact that you can compile marketing information from the live chat application for free that will allow you to isolate your target audience.

Since the live chat application allows you to talk to customers you can easily find out about their likes and what drew them to your website, and most applications will instantly log visits, IPS, and locations for you so that you can get an idea of the demographic of your browsers. Given the fact that you usually have to pay good money to have a consultant do the same work, this is very good value to take advantage of as part of the live chat software installation.

Promotional Platform

At the same time, you can also use your live chat software as a promotional platform to alert browsers when they come on your website of a special sale or promotion that you may be offering. Casual browsers will often end up buying something if they think they are getting a great deal on the item by purchasing it now instead of later.

Therefore, by using your live chat application to reach out to others and encourage them to take advantage of a special sale you are offering them you can increase the amount of sales conversions that take place on your website.

Sales Platform

At the same time that you use the live chat software to help alert customers of your promotions you can also use it to help steer your customers towards buying your goods. For instance, sometimes customers just need a little push in order to proceed with a purchase, or at other times they will need some advice. By offering them whatever reassurance they need, while also offering great accompanying buys on your website, you can easily increase the amount of your average sale which in turn increases your profits.

Traffic Indicator

Finally, if all of this is not enough reason to consider using a live chat software on your website, the final benefit is that it will also act as a great traffic indicator. This is due to the fact that your live chat application will track your traffic and let you know how many repeat browsers you have, as well as how many new browsers you receive on a regular basis. Some live chat applications will even tell you where your web traffic was sourced from, allowing you to get a good idea of where to market your website.

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