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Get to know your customers with live chat software

posted on 2010-10-10

The number one wish of any business owner is to know the needs of customers. Many people approach this problem by conducting extensive research on their target audience, by running surveys via their website, or by simply attempting to try to connect via email or phone support conversations.

Know your customers

However, there is a much simpler way to get to know your customers and all it requires is a onetime investment in live chat software. This is because with live chat software you can literally reach out and talk one-on-one with all of your customers.

Once you have live chat software installed on your website you can literally monitor and track the browsing habits of your customers. This will help you to see what people are interested in and what items are receiving the most attention. It also helps you see when a browser seems to have paused on a product or is investigating it further. At this point you can reach out to them and see if they have any questions that you can answer, and you can try and pitch a sale at them the same way that a customer representative would within a store in the high end.

Outside of actually chatting with your customers, there are many more interesting features included in live chat software that you can utilize in your business. For instance, the same visitor monitoring window can show you plenty of information that helps you identify your target audience better.

Contained in the monitoring window are features that allow you to see the regional information of each browser, the information of the person, and their system information which will help you to better identify the needs of your customers and where they mostly come from.

You also have the option to block an IP address from the live chat system in the case that you have a repeat visitor that is abusing your new live chat software system. This helps to save valuable chat time for customers who are intent on making a purchase or with a little help from you can be persuaded to make a sale.

If you know the basics about what your customer audience looks like then you will have a much higher chance of making a sale without having to deeply investigate your target audience saving you time and money given the low cost of live chat software.

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