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Using Live Chat Software to propel your real world business

posted on 2012-03-22

Many people who only have websites online to help create interest into their real business often neglect to develop their customer service online, acting under the assumption that those who are browsing online will simply call their business or stop by if they have a question.

However, this is one of the largest mistakes that you can make because the reason most people will look up your website online is because they are looking for an instant answer so they can avoid having to physically track down to your business.

If you do not have a system online where you can offer them the assistance they need it is likely they will find someone else that can address their concerns while they are online, meaning that you will lose their potential business altogether.

It is important to remember that people are searching for a business, but will usually choose the easiest option that fulfils their requirements, therefore it is up to you to actually seek out their business. This gives you the reason to start considering utilising live chat software on your business website, despite having an actual physical location.

The reason is that you can easily answer the questions of browsing potential customers via the live chat software, so that you do not lose customers that are checking out your website online before heading out to your actual location. This is no different than those who may call before heading out to your business to check to see if you have what they need.

You would not ignore a ringing phone in the office, so you want to make sure that you are not ignoring the same type of opportunity online, and by installing a live chat application on your website will make sure that doesn't happen.

In addition, you can also use the live chat application to help draw more customers into your business that otherwise may not have made the trip. For instance, someone that lives more than an hour away may not just stop in one day, but if you chat with them over your live chat software and they discover that you have something they want that they cannot get anywhere else then it is more likely that they are going to make the trip.

Therefore, you can increase your business simply by taking the time to chat with customers that are browsing through your website. Finally, you will find that you sell a lot more by placing a live chat application on your website because it gives you a way to reach out to potential customers that are too far away to actually stop by your store on their own.

By placing live chat software on your website you can guide them through the purchasing process so that they still feel secure buying items from you even if they cannot see them for themselves If you sell speciality items then a service such as this is virtually invaluable to have on your website.

The best part about placing live chat software on your website is that staffing it should not be that much of a problem since you can have your office clerk, receptionist, or regular customer service staff operate it as they work. Simply set the live chat application to make a notifying noise when a customer is making an inquiry and they can attend to the application the same way they would a phone call, allowing you to reach out to a wider audience without making any adjustments outside of the original download of the live chat software.

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