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What to look for in a live chat software program

posted on 2010-10-19

Live chat software is almost a necessity in the new modernized world of internet commerce due to the fact that customers need attention before they feel comfortable making a purchase. In fact, with many websites now investing in live chat software programs you will quickly appear to be a second rate business if you only offer email and phone contact. Outside of the appearance of your business, you will also lose customers that have limited patience and will browse-on instead of taking the time to find answers.

Of course, with the new demand for live chat software has come an increase in live chat software providers, which means that you need to carefully when it comes time to make an investment. In the same way that you would carefully investigate any business software or tool before making an investment you should take some time before buying a live chat software program. While there are many options out there on the open market that are both paid and open source, there are a few that stand out from the rest and deserve your attention more so.

For instance, one thing that you will want to look at is the interface that you see from the control point of view. Some of the more advanced live chat software programs allow you to not only watch consumers as they browse your website, but also see their IP addresses, locations, broadband providers, and regional locations. This information is very useful when it comes to identifying your target audience and thus determines where you should target your marketing efforts making the one time investment even more worthwhile to your business in the long run.

Of course, you will also want to look at the template and overall appearance of the live chat software box once it is installed into your website. Some live chats look very archaic, while others closely replicate modern instant messaging services. The closer your live chat software resembles instant messaging boxes the better your results will be since customers are more likely to use something they recognize. If they easily recognize the chat software they are ten times more likely to reach out and chat with you which is why sometimes choosing a common software is better than choosing a propriety software.

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